Uncategorized Archives | Content Run | GEO Content Agency Melbourne

How PR Became the Most Powerful Authority Signal in AI Search

Earned media drives between 82% and 89% of all AI-generated citations. PR is no longer just a visibility play — it is becoming the infrastructure of how brands are discovered, trusted and chosen.

Why AI Recommends Some Brands — and Completely Ignores Others

The brands winning AI search citations are not winning by accident. They built the right signals. Here is what AI is actually looking for — and why most brands are invisible.

What Is Generative Engine Optimization and Why Does It Matter Now?

GEO — Generative Engine Optimisation — is the practice of making your brand easier for AI platforms to understand, trust and recommend. Here is why it matters now, and what it means for your visibility strategy.