Stay up to date with the latest thinking on Generative Engine Optimisation, AI search visibility, and what it means for your brand.
GEO strategy, AI search visibility, and authority content — insights built to help your brand get recommended.
Ranking well in search is no longer enough. GEO is the practice of structuring your content and authority so AI platforms like ChatGPT, Gemini, and Perplexity cite and recommend your brand in their answers.
The brands winning AI search citations are not winning by accident. They built the right signals. Here is what AI is actually looking for — and what most brands are getting wrong.
Earned media drives between 82% and 89% of all AI-generated citations. PR is no longer just a visibility play — it is the engine behind whether AI recommends your brand or your competitor.
SEO is about ranking in Google's traditional search results. GEO (Generative Engine Optimisation) is about being cited and recommended by AI search engines like ChatGPT, Gemini, and Perplexity. Both matter — but GEO is the emerging frontier where the next billion users are making decisions.
With the right PR placements and structured content, brands can appear in AI-generated answers within days to weeks. Sustained, consistent visibility across all AI platforms typically builds over 3–6 months as your authority signals compound.
Not necessarily. AI engines primarily draw from authoritative web sources — media coverage, high-quality articles, structured content, and trusted websites. Social media can support visibility but isn't the primary driver of AI citations.
We work with brands across industries including professional services, technology, education, finance, health, and lifestyle — any business where trust and authority determine who gets chosen. If your customers are using AI to make decisions in your category, we can help.
Traditional content agencies create content for humans to read. We engineer content to be cited by AI. Every piece we produce is structured with a clear definition, expert point of view, and the specificity that AI engines require to treat your brand as a trusted source.
Content Run is based in Melbourne, Australia, with experience working across Asia, the UK, and the USA. We work with clients remotely and can support brands in any market.
Stop being invisible where your next client is making decisions. Let's build your AI search visibility together.
Book A Call →